Introduction and Scope

This Website Privacy Policy (this “Privacy Policy”) applies to your access to and use of our public-facing website www.msonet.com (this “Website” or “Site”), which is developed, maintained, and operated by MSO, Inc. (“MSO”, “we”, “our”, or “us”). This Privacy Policy explains how we collect, use, disclose, and otherwise process information through our Website. If you do not agree with this Privacy Policy, please do not use our Website.

This Privacy Policy applies to individuals who visit, browse, interact with, or submit information through our Website. This Privacy Policy is incorporated into and forms part of our Terms of Use . Any terms used in this Privacy Policy that are not defined have the same meaning as in our Terms of Use.

This Privacy Policy is effective as of October 21, 2026.

How We Collect and Use Personal Information

When you visit our Website or engage with our services, we may collect information about you that may identify you, (called “Personal Information”) such as your name, mobile number, email address, or other information you voluntarily provide through forms or when you initiate contact with us. We may store or retrieve information from your browser, computer, or mobile device, including through Cookies and Tracking Technologies, as described below.

We may use both first-party and third-party Cookies and Tracking Technologies, including tools used for essential Website operations, performance and analytics, fraud prevention, security, debugging, content personalization, attribution, diagnostics, and service improvement purposes. Depending on the technology used and applicable law, information collected through Cookies and Tracking Technologies may constitute Personal Information or Sensitive Data.

1. Information We Collect

We may collect information from visitors to this Site in two ways: (a) information you voluntarily choose to provide to us; and (b) information we collect automatically.

a. Personal Information You Provide. You may choose to share your Personal Information with us voluntarily. For example, we may collect your first and last name, email address, phone number, or service details if you contact us with a question related to our services. You directly provide MSO with most of the Personal Information we collect.

b. Information Collected Automatically. We may automatically collect certain information when you use this Site. For example, we may collect identifying information that allows us to track the number of users of this Site and the way users navigate through this Site. The types of identifying information collected may include the date and time you use this Site, the search terms that you use, the content you view, your IP address and associated location information, as well as the operating software and browser being used to access or use this Site. Examples of these automated technologies include:

• Cookie — A “cookie” is a small text file that may be used to collect information about your activity on this Site or to track users across the Internet. You may set most browsers to notify you if you receive a cookie, you may choose to block cookies with your browser, or you may limit functionality via our cookie banner. However, if you do, you may not be able to take advantage of all the features enjoyed by other users to our Site.

• Web Beacons (also known as “clear gifs,” “web bugs”, or “pixel tags”) — “Web Beacons” are tiny graphics with a unique identifier, similar in function to cookies. Web Beacons may be used to count users who have visited certain pages of this Site and to help determine the effectiveness of promotional or advertising campaigns.

We may receive information about you from affiliates, service providers, advertising, analytics, or technology vendors, social media platforms, and other third parties in connection with the operation of the Website. The information we receive from those sources may include identifiers, contact information, device and browser data, referral information, campaign data, or other information associated with your interactions with our Website or communications.

2. Use of Information Collected Via the Website

We may use information that is collected on this Site for the following purposes:

• To communicate with you, such as when contacting you or providing you with information that is related to our services.
• For marketing, advertising, analytics, content personalization, operational monitoring, service improvement, and campaign and application measurement purposes, subject to applicable law and your choices where required.
• To operate, maintain, supervise, administer, and enhance our services, including monitoring and analyzing the effectiveness of content on the Website, applications, and aggregate usage data.
• To provide you with a tailored and user-friendly experience as you navigate our Website.
• To gather information on users’ demographics, interests, and behavior based upon information provided during use of our Website.
• To anonymize and aggregate information for analytics, reporting, and other business purposes.
• To respond to requests, questions, comments, and other inquiries submitted through the Website or other contact channels.
• To inform you about important information regarding the Website or that may interest you or changes to terms, conditions, policies, or other administrative information.
• To deliver marketing communications that we believe may be of interest to you.
• To verify your identity and/or location, or the identity or location of your representative or agent, in order to allow access to services, conduct online transactions, prevent fraud, and protect the security of your Personal Information.
• For risk control, fraud detection and prevention, compliance with laws and regulations, and compliance with other legal processes and law enforcement requirements.
• If we engage in Targeted Advertising, to support advertising, attribution, campaign measurement, and related marketing activities, subject to your choices and rights under applicable law.
• To provide customer service, troubleshoot issues, debug errors, maintain functionality, and improve service performance and user experience.
• For any other purpose with your consent.

3. Sharing and Disclosure of Information

We may disclose certain Personal Information to third parties, including advertising partners, analytics providers, and social media platforms, for advertising, analytics, attribution, campaign measurement, and related purposes.

We may disclose your Personal Information in the following ways:

• To Affiliates: We may disclose your Personal Information to our affiliates and subsidiaries for the purposes of providing services to you, operating our business, supporting our Website, communicating with you, and for internal administrative, analytics, security, and business purposes consistent with this Privacy Policy.
• To Service Providers: We may disclose your Personal Information to our service providers. These service providers have access to the Personal Information necessary to provide services to you and MSO and may not use it for purposes other than to provide services to you and MSO, or as otherwise permitted by applicable law. These service providers may include vendors that assist with Website hosting, cloud storage, customer support, communications, analytics, security, fraud prevention, form processing, payment processing, customer relationship management, marketing support, and other operational functions.
• To Contractors and Professional Advisors: We may disclose Personal Information to contractors, consultants, auditors, insurers, attorneys, accountants, and other professional advisors who need the information to provide services to us or assist us in operating our business.
• For Compliance with Applicable Laws or Law Enforcement: We may disclose your Personal Information in response to law enforcement requests, court orders, subpoenas, and other legal processes in compliance with applicable laws, regulations, and contractual obligations. We may disclose your information to law enforcement agencies or other governmental bodies if we suspect improper use of our Website, or where we believe disclosure is necessary or appropriate to comply with law, regulation, legal process, or governmental request, or to protect the rights, property, safety, and security of MSO, our users, or others.
• For Business Operations: In the event of a sale, merger, or other business transaction or proposed business transaction, we may transfer your Personal Information to relevant third parties involved in the business transaction or operations.
• To Advertising Partners and Analytics Providers: We may disclose identifiers, device and browser information, internet or electronic network activity information, and similar information to advertising partners, analytics providers, social media platforms, and other third parties that help us measure traffic, understand Service usage, improve our content and campaigns, and support advertising and related services. We may disclose deidentified or aggregated information to third parties for analytics, reporting, research, marketing, product improvement, and other lawful business purposes.
• For Other Purposes: We may disclose your Personal Information to enforce any applicable Terms of Use and to ensure the safety and security of the Website, users, and providers.

4. Collection and Use of Information from Children Under the Age of Thirteen

This Site is not intended for children under the age of thirteen, and we do not actively market the Website to children. A Child or Minor may sign up, submit Personal Information, or otherwise use features of the Website only with the consent of a parent or legal guardian where required by applicable law.

If we have actual knowledge that we have collected Personal Information from a Child in a manner inconsistent with applicable law, we will take appropriate steps to delete or deidentify that information as required by law.

5. Third Party Web Sites

This Site may contain links to other third-party web sites. MSO does not endorse and is not responsible for any third-party web sites, products, services, or business practices. MSO assumes no responsibility for the privacy or security of information you provide to any third party through linked web sites or any other means. We urge you to review the privacy policy of any web site you visit. We are not responsible for the privacy practices or the content of these other web sites.

6. International Users

Our Website is not intended for use by, and is not directed to, users outside the United States, including users located in the European Union.

By using or accessing our Website from outside the United States, you understand that your Personal Information may be transferred to, stored in, or processed in the United States or other jurisdictions where privacy protections may differ from those in your country of residence or location.

7. Security

Any information that you transfer to MSO is done at your own risk. MSO makes reasonable efforts to ensure security on our systems. However, this is not a guarantee that such information may not be accessed, disclosed, altered, or destroyed by breach of firewalls and secure server software. The safeguards we use reflect, in a commercially reasonable manner, the nature of the information you have supplied to us and the nature and scope of our business. MSO does not make any warranty, express, implied, or otherwise, that MSO will be able to prevent any loss, misuse, unauthorized access to, or alteration of information you transmit to us through this Site or otherwise.

8. Retention

We retain Personal Information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to provide the Website, comply with legal obligations, resolve disputes, enforce agreements, maintain security and fraud-prevention measures, and keep appropriate business and compliance records.

Retention periods may vary depending on the nature of the information, the sensitivity of the information, the purposes for which it is used, our operational needs, and applicable legal, regulatory, tax, accounting, reporting, or recordkeeping requirements.

9. Updates

MSO reserves the right to update this Privacy Policy from time to time. Non-material changes become effective when posted on the Website. For material changes, MSO will provide notice as appropriate, which may include posting the updated Privacy Policy on the Website or notification via a Website banner.

We suggest that you review this Privacy Policy periodically to stay informed about how we may collect, use, disclose, and otherwise process Personal Information.

10. Contact Us

If you have any questions about this Privacy Policy, you may contact us via email at info@msonet.com or call us at (800) 935-6900.